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“In 2023, a key area of growth for data clean rooms will be CTV, OTT and Television Networks working directly with brands and their agencies to target and measure advertising investment on their platforms in a privacy-safe way. The biggest winners will be those video-based media companies that prioritize developing first-party data strategies and invest in the right solutions to deliver exceptional advertiser experiences in a consumer-friendly privacy-safe environment.” – Adam Gelles, Co-founding member of Clean Room Consortium”
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