About the Primer

This primer is designed to facilitate better communications among those involved with data clean rooms – creators, decision-makers, managers and users – a Rosetta Stone, if you will.

The content covers taxonomy, definitions, use cases, and a look into the future. After reading it, marketers, agencies, publishers, and platforms should be in a stronger position to formulate and evaluate their plans for using clean rooms and thereby enhance their odds for success.

This primer has been developed by a group of experts from across the industry and is a neutral third-party publication of the group. Additionally, we plan revisions in the future.

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