The Data Management AssociationTM

About Our Consortium

The Clean Room Consortium supports the media and marketing industries by highlighting and encouraging privacy-safe excellence in the management and use of customer data. Our membership includes leading marketers, publishers, agencies, data providers and platforms with a shared mission to provide the industry with knowledge and best practices for consumer and customer data management.

The Consortium fields critical research, educates the industry, and develops standards for the management of consumer and customer data in a legislatively-compliant way. Clean rooms are just the beginning of providing cross-company data collaboration in a privacy-safe environment.

Current Consortium Activities

Councils, Boards &

Our Boards, Councils & Committees develop white papers, research, events, standards and certification programs.

Industry Events &

We host industry events to educate the data, marketing and advertising communities on data management excellence.

White Papers &
Thought Leadership

We are developing thought leadership for data management excellence. Our first project: The Clean Room Primer.

The Consortium In the News